GOOD PRINT DESIGN: Designing a great deliverable is a creative process that many appreciate. However, an aspect often overlooked is how the concept goes from screen to the page. The task of converting a 2D digital image into a three-dimensional physical copy is filled with challenges and hurdles. By understanding a few print design few…
Be sure to choose the right colors for your brand! Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new startup, understanding the impact of color on consumer behavior will help your brand become a success. In fact, research shows that up to 85% of consumers believe color…
A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content. What A Style Guide Can Do For Your Brand Your brand style guide communicates…
Business cards usually contain key contact details of a company. But marketers have turned these modern cards into an effective tool to drive customers. The cards are today a way to make a quick first impression on the recipients. Despite all the technological advancements, business cards are still irreplaceable. It seems that no amount of…