Today’s guest post comes to us from Erica Rascón, an online content developer and contributing editor for The Balance Sheet — the Yardi corporate blog. Video tours are a must-have for today’s agents. According to Inman, 85% of buyers and sellers want to work with an agent who uses video. Listings accompanied by videos get four times more inquiries than photo listings alone.…
Did you know the search term “sell a house on social media” gets over 175,000,000 results? It seems like everyone wants to know how to use the power of social media to reach interested buyers. And that shouldn’t come as any surprise, with millions of prospects logging in to share, tweet and chat every day.…
You’ve probably heard that real estate is all about location, location, location. So why not dedicate an entire page on your real estate website to celebrating and sharing where you live, and work? A community page (sometimes called an “area page”) is a space on your website dedicated to all things local. As much as…
Article provided by Sue Styles, business coach and local board (CREB) Instructor, MaximizedResults.com. You can feel the instinct inside of you to become an entrepreneur. There is a drive and a passion stirring your ideas together and you can’t wait to make your first million. But just the dream and desire are not nearly enough…
People are getting more and more tech savvy, and millennials are at the forefront of this trend. For example, their workplace demands and expectations are currently overhauling the way work gets done in offices everywhere, and their unique skills and values reflect into their expectations about real estate. On the flip side, millennials are also…
We all know what we are looking for in a listing. Generally, it should include, at the very least, the address of the property, the price, a short description of its features, and some pictures. These are all indispensable when trying to make a good first impression, but it might not be enough. If you…
Yes, we know, online real estate leads can be a pain. Whether they come from a third-party platform where you advertise your listings, directly from your own website or you buy them from somewhere, these leads generated from online activity have that bad reputation of not converting. But is that really the case? And how can you…
Many businesses fall victim to these pitfalls of social media marketing. Don’t be one of them! You know by now that having a presence on social media is crucial to the continuing success of your business. After all, seven out of ten Americans are active on social media. While there is some variance between age groups…
Nearly 97% of all Fortune 500 companies use at least one social media network, such as Linkedin, Facebook, Twitter, or YouTube, in order to establish a good communication line with stakeholders and advocates. Moreover, McKinsey & Company reports that over 70 percent of companies surveyed are trying out social customer care as a way to further connect with and…
I’m sorry. This won’t be easy to hear. But if you’re a real estate agent, then you’ve probably already missed out on a lot of potential business. Here’s why: The average Realtor is 57 years old. Most have spent a large portion of their career operating in a traditional marketplace. And as such, they are…