No matter the size of your business, as a real estate agent you’re always looking for that next competitive edge. After all, it’s a tough industry and you’re probably quite familiar with all of the other real estate agents currently operating in your city or town. How do you stand out? And could a social…
Maintaining a strong online presence is a good practice for real estate professionals who want to build their reputation and establish themselves as experts in a competitive industry. However, with so many agent websites active online, it can be hard to stand out. This is where real estate portals come in. With more and more people being comfortable…
We all know what we are looking for in a listing. Generally, it should include, at the very least, the address of the property, the price, a short description of its features, and some pictures. These are all indispensable when trying to make a good first impression, but it might not be enough. If you…
Blogging can be a fantastic way for real estate agents to increase business and establish a positive image with both potential clients and other professionals. But for blogging to work well, you have to do it right. Just writing random blogs whenever you feel the urge will not get you the results you want. You…
Creating your own local community pages is a great way to differentiate yourself as a real estate agent. While it can take a little work to compile something that is informative and useful, community pages that cover the areas you work in offer a number of advantages. When you want to stand out to potential…
One of the most valuable pieces of technology available for any REALTOR is a good real estate website. I hear agents ask many different questions about websites every week in Facebook groups. Some don’t really see the need for one, while others do see the need but don’t know where to start. In this article, you’ll get…
In response to a number of salacious listings featuring people in the pictures, some MLSs and other real estate groups are developing guidance for removing potentially offensive content. July 8, 2019 by Melissa Dittmann Tracey Kristin Gyldenege’s provocative listing for a $200,000 property, which featured photos of scantily clad fitness models performing household chores in the home, became an…
Getting to the top of the real estate market is a goal of every real estate agent looking to make it big in the industry. Along the way, there are hurdles and challenges that need to be overcome, but most agents have a mentor in their agency who can guide them along the way. This…
In today’s technology environment, businesses of all sizes face huge challenges related to cyber security. But with intelligent buildings and smart everything enabled by the IoT (Internet of Things), legacy building systems are now internet enabled, and thus vulnerable to all other types of threats that target IT systems. Therefore, special care is warranted for…
There are a lot of good reasons to become a real estate agent. You can make your own hours, earn good money, and help people find their dream home. And if you’re going to put in all that hard work and effort into becoming a real estate agent, you might as well become the best one there…