In a crowded market, how do you make your properties stand out from the rest? If you do what everybody else does, your results will be average, prospects will lose interest, and your clients will wonder why they chose you. Your prospects and clients need to see that you’re a creative problem-solver, and that starts…
Whether you’re a rookie or a seasoned real estate professional, a solid marketing strategy can help your business truly grow. That’s especially true in an increasingly crowded field of technology disruptors. “It’s a critical time for our industry,” says Bobbi Decker, ABR®, a broker-associate with Today Sotheby’s International Realty in Burlingame, Calif. “In many ways,…
So you have a lingering listing but no interested buyers. Stop wasting time looking for a magic bullet that will sell a hard-to-sell house. There isn’t one single method or marketing campaign that will do the trick. You must begin with an action-oriented mindset and analyze the facts of the property and the sellers’ situation.…
Free appetizers won’t sell a listing on their own, but offering tasty treats at your open house encourages buyers to linger longer and creates a positive atmosphere. However, food can also be a huge hassle — creating a mess and distracting potential buyers from falling in love with the home. That’s why I’ve prepared this…
How Real Estate Agents Should Best Represent Home Sellers As a real estate agent, you have an obligation to your clients to do everything you can to smooth the process of selling their home. You are their advocate, the professional they are turning to for help. Most people want an agent they can not only…
THE BEST WAY TO ENHANCE YOUR REAL ESTATE MARKETING PLAN: When you want to be an expert or a leading force in the real estate industry, you need an effective realtor marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales. We…
35 Easy & Effective Real Estate Marketing Ideas The real estate industry has had some interesting ups and down over the past decade – NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in 2012…