THE BEST WAY TO ENHANCE YOUR REAL ESTATE MARKETING PLAN: When you want to be an expert or a leading force in the real estate industry, you need an effective realtor marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.
We offer a variety of real estate marketing products including business cards, brochures, flyers, and EDDM postcards to assist your marketing plan. But before selecting the products, make sure you have created a thorough real estate marketing strategy. Below are some recommendations when starting the process.
- Establish goals that your marketing plan intends to achieve
- Create a detailed real estate market analysis
- Compile a complete competitor analysis
- Come up with a budget for marketing material
- Research and get an understanding of your target audience
Realtor Print Products
Branding and visibility are crucial in the world of real estate, and at DfinedDesigns, we can help you reach potential customers. We recommend you incorporate a few or all of the following print products to ensure you’ll have an effective marketing plan.
The buyers and sellers will take notice if you have beautiful, well-designed brochures that target a particular market segment. It’s equally important to make sure that each printed piece is of the highest print quality. Read a previous blog on what it takes to create an effective brochure.
Realty cards are often referred to as business cards. They allow you to make a first and lasting impression for you and your real estate agency. It’s important to always keep them on hand.
Place real estate flyers at the places where the passers-by are most likely to pick up promotional and advertisement materials. Flyers are great for displaying property images, information and realtor contact information.
Real Estate Yard Signs:
Brand the signs with your company name for maximum advertisement effect.
Real Estate Postcard Printing:
Distribute real estate postcards in neighborhoods to inform potential buyers about current property listings and your agency. Every Door Direct Mail Postcards® are an easy and cost-effective way for realtors to target buyers and sellers through the mail. Postcard marketing is an effective way to focus on what you offer your customers, the properties you’ve sold in the area, or properties that you currently have for sale in their neighborhood.
These are great marketing tools. Real Estate door hangers offer enough space to include business information, property details, and images. Bring your message to their front door with full-color door hangers.
Promote and build awareness with our full-color sell sheets. You can utilize both sides of the sheet with property information or why someone should choose you to represent them.
They are an excellent marketing tool as a leave behind a reminder of your business and property listing. Or, after meeting with customers/potential customers, they will have something to store all of the information you give them, ie: copies of contracts, flyers, vendor recommendations, etc. Keep all your marketing materials in one place with custom presentation folders.
Realtor Non-Print Products
Well Designed Website
Having the right realtor website not only will bring leads; it will create a brand for you and your business. To optimize your website, you should make sure you focus on including the following:
- IDX Property Search
- Contact Forms and CTA’s (Call-to-Action)
- Bio Page
- Resource Page
- Community Information
Make sure your content stands out; a website can be a powerful marketing tool.
Be Active on Social Media
According to Statista, 79% of people had a social media profile. Whether it’s Facebook, Instagram, Twitter, or Linkedin, individuals spend an average of 142 minutes on social media. Social media is a significant lead generator and a way to maximize your efficiency online.
Hashtags: Research the best hashtags to get your content noticed.
Realtor Quotes: It can be challenging to generate engaging content. Focus on a favorite quote or customer testimonial.
Stock Photos: Generating original photography can be time-consuming. There are plenty of websites that you can get free stock photos.
Infographics: These visual images are a great way to display information visually. Easily create an infographic to highlight statistics, industry best practices, property information, the mortgage process, and more.
One of the best things a real estate agent can do when putting together their marketing material makes sure all pieces are well branded. Every piece you produce should all tie together and work cohesively together. This will help get you known by your community and establish you as a household name.